This is one of those t-shirt designs that has become iconic (kind of like the mona lisa of t-shirts). It started off as part of a marketing campaign for New York State by the State Department of Commerce in 1977, and I'd say it was met with success. The thing that I found fascinating about this shirt is how it conveys a lot of different messages given one's context. Just as a Red Sox jersey screams Bostonian pride, New Yorkers probably wear the shirt as a symbol of where they are from. Tourists can buy these shirts for $10 as souvenirs of their travels while Parisian boutiques sell the trendy pop art design for five times as much. It's the same shirt but very different messages.
Thursday, January 29, 2009
2- Tanya Khan
This is one of those t-shirt designs that has become iconic (kind of like the mona lisa of t-shirts). It started off as part of a marketing campaign for New York State by the State Department of Commerce in 1977, and I'd say it was met with success. The thing that I found fascinating about this shirt is how it conveys a lot of different messages given one's context. Just as a Red Sox jersey screams Bostonian pride, New Yorkers probably wear the shirt as a symbol of where they are from. Tourists can buy these shirts for $10 as souvenirs of their travels while Parisian boutiques sell the trendy pop art design for five times as much. It's the same shirt but very different messages.
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